Fireside Chat: How to Build Great Website Content
The key to a strong online presence is authentic website content that engages your audience and builds credibility through thought leadership.
October 24th, 2013
Given the complexity of modern practice, and the importance of effectively marketing a law firm in a saturated legal environment, it’s important to select and establish a niche. Client and referral sources are looking for problem solvers; they’re not looking to spend time figuring out whether you are the person to help them out, or not.
Hear Jared Correia, Senior Law Practice Advisor with the Massachusetts Law Office Management Assistance Program, explain if you can settle on specific practice areas, and refine your message surrounding your expertise, you can more efficiently assist your clients, and more positively affect your bottom line.
Click “View Webinar” to download Jared’s slides or download the webinar recording here.
Whitepapers & Reports
May 16th, 2013
This practical, step-by-step guide takes you through the often-complex world of online marketing and outlines the digital tools and strategies you need to grow your practice.
Learn how to:
- Create a marketing plan that works for your firm
- Enhance your firm’s visibility and authority within search, social media and in mobile
- Develop rewarding client relationships
- Grow your referral network
- Track and measure your marketing return-on-investment