Webinar Schedule

View our latest free webinars on vital business and marketing topics for attorneys, hosted by Avvo’s in-house experts and acclaimed guest speakers.

Michael Mogill

Hosted by:

CEO, Crisp Video Group

Steps to Planning Your Legal Video

March 5, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Video Marketing

Creating video content for your legal practice is a great communication tool. It is an effective a way to reach a variety of markets, and, of course, engage your audience. Video is a very powerful marketing tool when done well and implemented correctly. However, more often than not, videos that are produced for law practices are done so poorly that they often end up doing more harm than good. Your video is a reflection of your practice and personal brand, especially in the eyes of potential new clients.

There is a great amount of planning that needs to be done before you can proceed with producing a legal video. Proper preparation and execution of the entire production process is critical in delivering an effective product.

Attorneys and practice managers who participate in this webinar will learn tips on:

– Define the goal for your video
– Develop a concept/create a story
– Pre-Production – how to prepare for your video, logistics, etc.

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Someone Online Hates You: Ethical Responses to Negative Online Feedback (1hr Ethics CLE in PA/CA/FL/IL/TX/WA)

March 12, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Client Relationship Management, Online Reputation Management, Social Media

In this webinar, Josh King, Avvo’s General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respond.

Lawyers who attend this webinar will learn about:

– The spread of online feedback via social media and review sites, and the importance of this trend to professional services and reputation
– Why suing for defamation is the technique of last resort
– Avoid violating the ethics rules around misleading advertising and attorney-client confidences when responding to online feedback

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Stephen Fairley

Hosted by:

CEO of the Rainmaker Institute

7 Deadly Sins That Can Destroy Your Intake and Kill Your Conversion Rate

March 19, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Client Conversion, Practice Management

Marketing and lead generation are expensive! Law firms are spending more money than ever before trying to get more leads…yet many of them are practically ignoring the leads they are already getting. The Rainmaker Institute has secret shopped over 1,000 law firms and uncovered the best practices in intake, follow up, and lead conversion.

In this information-packed seminar you will discover:

– 7 major mistakes law firms make when dealing with lead and how to avoid them
– Cutting-edge information about how to better track your leads
– Specific tools to convert more prospects into paying clients
– Top ways to double your conversion rate in 90 days or less
– The 5 stages of lead conversion
– What metrics you must track to build a 7-figure law firm

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Ethics of Blogging for Lawyers ( 1hr Ethics CLE PA/CA/FL/IL/TX and .25hr in WA)

April 9, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Blogging, Social Media

What are the primary legal issues that arise when blogging? Josh King, Avvo’s General Counsel and VP of Business Development, will review the basics of getting started with blogging, and cover some of the potential pitfalls that face bloggers in general – and legal bloggers in particular.

Lawyers who attend this webinar will learn about:

– The application of attorney advertising rules to legal blogging, and the first amendment considerations involved.
– Defamation, liability for third party comments, and the nuts and bolts of dealing with takedown requests under the DMCA.
– Special considerations when blogging about clients.

*Please note, CLE credit will only be given to those that attend the session live.

Sign up now »

Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

The Cargo Cult of Legal Marketing Regulations (1hr Ethics CLE in PA/WA/CA/FL/IL/TX)

May 7, 2015 at 10AM (PT) / 1PM (ET) Webinars

“Cargo Cults” of the Pacific attempted to bring back the material abundance islanders had enjoyed during WWII by replicating the circumstances associated with those outcomes. Similarly, attorney regulators often enforce outdated legal marketing regulations despite the abscence of harm that those regulations were originally designed to prevent.

Lawyers who attend this webinar will learn:

– How historic prohibitions on “runners and cappers” are being used to squelch performance-based advertising methods.
– The prevalence of mechanically applying rules in situations where there is no risk of consumer harm.
– A new approach bars could use to protect consumers AND the free speech rights of attorneys.

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

If You’re Not on Facebook You’re Committing Malpractice (1 hour ethics CLE in PA/WA/CA/FL/IL/TX)

June 11, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Facebook, Social Media

Can you imagine cross-examining a witness about a telephone call if you’d never used a telephone before? It sounds ridiculous, but that’s precisely where many attorneys find themselves today when it comes to social media. With most of the population now using one or more of these tools to communicate, it’s increasingly dangerous for attorneys to blithely ignore social media and other developing technologies.

Lawyers who attend this webinar will learn about:

– The growing number of ethics opinions addressing social media, and the obligation of attorneys to be familiar with them.
– How to think about counseling clients on use of social media during a pending matter — and the attorney’s own use.
– The intersection between competency requirements and changes in law office technology.

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Being Smart With Social Media (1hr Ethics CLE in PA/CA/FL/IL/TX and 1hr general credit in WA)

July 9, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Online Reputation Management, Social Media

Josh King, Avvo’s General Counsel, will cover the latest decisions and opinions surrounding social media and the ethics rules governing legal marketing. Examples will be included highlighting the most effective – and ethical – ways lawyers can use social media to develop business, as well as a number of ways that social media is often misused by attorneys.

Lawyers who attend this webinar will learn:

– The difference between inbound and outbound marketing – and why it’s critical to understanding ethical use of social media.
– How the rules governing attorney marketing are limited by the First Amendment.
– Why professionalism is of paramount importance in a world of easy, ubiquitous communication.

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Working on the Web: Delivering Legal Services Online (1 hour Ethics CLE in PA/CA/FL/IL/TX/WA)

August 13, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Mobile Marketing, Online Reputation Management, Website Design

E-commerce has exploded over the last 15 years, and this trend is finally finding its way to the law. This webinar is designed to help lawyers and law firms understand the primary ethics issues that may arise when selling or delivering legal services online.

Lawyers who attend will learn about:

– Online advertising and fee-splitting: A review of the first amendment considerations and limitations surrounding online referrals.
– The ethics of online Q&A: How does answering questions online from people who may be out-of-state mesh with state-based practice limitations?
– Online “deals” and unbundled services: To what extent do online deals or other unbundled offers implicate ethics rules around advertising, trust accounts, excessive fees, conflicts and the duty of competence?
– Technology & security: What special considerations around technology and cloud-based applications are in play when serving clients online?

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Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Someone Online Hates You: Ethical Responses to Negative Online Feedback (1hr Ethics CLE in PA/CA/FL/IL/TX/WA)

September 10, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Online Reputation Management, Social Media

In this webinar, Josh King, Avvo’s General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respond.

Lawyers who attend this webinar will learn about:

– The spread of online feedback via social media and review sites, and the importance of this trend to professional services and reputation
– Why suing for defamation is the technique of last resort
– Avoid violating the ethics rules around misleading advertising and attorney-client confidences when responding to online feedback

*Please note, CLE credit will only be given to those that attend the session live.

Sign up now »

Josh King

Hosted by:

General Counsel & VP of Business Development, Avvo

Ethics of Blogging for Lawyers ( 1hr Ethics CLE PA/CA/FL/IL/TX and .25hr for WA)

October 8, 2015 at 10AM (PT) / 1PM (ET)
This webinar covers topics in Blogging, Social Media

What are the primary legal issues that arise when blogging? Josh King, Avvo’s General Counsel and VP of Business Development, will review the basics of getting started with blogging, and cover some of the potential pitfalls that face bloggers in general – and legal bloggers in particular.

Lawyers who attend this webinar will learn about:

– The application of attorney advertising rules to legal blogging, and the first amendment considerations involved.
– Defamation, liability for third party comments, and the nuts and bolts of dealing with takedown requests under the DMCA.
– Special considerations when blogging about clients.

*Please note, CLE credit will only be given to those that attend the session live.

Sign up now »